Effective date: 1/1/2022

LaMacchia Travel (“LaMacchia,” “we,” “us,” or “our”) respects your privacy. This Policy explains how we collect, use, disclose, and protect personal information when you visit our websites, communicate with us, or book travel and related services through us.

1) Information We Collect

We collect information directly from you, from others involved in your booking, and from certain third parties (e.g., travel suppliers and payment processors).

  • Identifiers & contact details: name, address, email, phone, date of birth.

  • Travel documents & details: passport information, Known Traveler/Redress numbers, loyalty program numbers, visa and insurance details, itinerary preferences, emergency contacts.

  • Special requests (sensitive data): accessibility needs, dietary restrictions, medical or mobility information you choose to provide for trip planning.

  • Payment information: cardholder name and billing details (processed by our PCI-compliant processors; we do not store full card numbers).

  • Commercial & interaction data: bookings, inquiries, communications with us, feedback, marketing preferences.

  • Device & usage data: cookies, IP address, browser type, pages viewed, and referral sources (see “Cookies & Analytics”).

If you provide information about someone else (e.g., a travel companion), you represent that you have authority to do so and that they consent to our use of their information per this Policy.

2) How We Use Your Information

We use personal information to:

  • Provide, manage, and confirm bookings; issue tickets; and coordinate with airlines, cruise lines, hotels, tour operators, ground transport, and insurance providers.

  • Verify identity and travel eligibility (e.g., for Secure Flight/TSA requirements where applicable).

  • Communicate about itineraries, changes, disruptions, refunds, credits, and customer support.

  • Personalize recommendations and offers; manage contests, events, and groups.

  • Process payments and prevent fraud or misuse.

  • Operate, maintain, and improve our websites and services.

  • Comply with legal, tax, accounting, and regulatory obligations.

Where required by law, we rely on your consent (e.g., to process sensitive data you provide for accessibility or dietary needs, or to send certain marketing).

3) How We Share Information

We share information only as needed for the purposes above and in accordance with this Policy:

  • Travel suppliers: airlines, cruise lines, rail, hotels, tour operators, destination management companies, insurance providers, and similar partners to fulfill your bookings and requests.

  • Service providers: payment processors, ticketing platforms, email and SMS providers, IT, analytics, and security vendors under contractual confidentiality obligations.

  • Business operations: to professional advisers (legal, tax, insurance) and in connection with a corporate transaction (merger, asset sale), subject to standard safeguards.

  • Legal & safety: to comply with law, court orders, or lawful requests; to protect rights, safety, and security of you, us, or others.

We do not sell personal information. We may “share” limited online identifiers with advertising/analytics partners for cross-context behavioral advertising where permitted; see “Your Privacy Choices.”

4) International Transfers

Your information may be transferred to, stored, and processed in countries other than your own (including the U.S. and where travel suppliers operate). We take appropriate measures to protect personal information consistent with applicable laws.

5) Cookies & Analytics

We use cookies and similar technologies to operate our site, remember preferences, measure performance, and (where permitted) tailor marketing. You can manage cookies through your browser settings and, where available, our cookie banner or preferences tool. Blocking some cookies may affect site functionality.

We may use analytics services to help us understand site usage. These providers collect information such as IP address, device identifiers, and usage data to provide aggregated insights to us.

6) Marketing Communications

With your consent where required, we may send you newsletters, event invitations, and offers. You can opt out at any time using the “unsubscribe” link in our emails or by contacting us (see “Contact Us”). We may still send transactional messages about active bookings or required notices.

7) Data Retention

We keep personal information only as long as necessary to provide services and for legitimate business needs (e.g., accounting, tax, fraud prevention, and legal compliance). Booking records are often retained for several years to meet these obligations. When no longer needed, we securely delete or de-identify information.

8) Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13 without appropriate parental/guardian consent. If you believe a child provided information to us without consent, contact us and we will take appropriate steps.

9) Your Privacy Rights & Choices

Depending on your location, you may have rights such as to request access, correction, deletion, or portability of your personal information; to restrict or object to certain processing; and to withdraw consent where processing is based on consent.

  • U.S. State Privacy Laws (e.g., CA/CO/CT/VA/UT): You may have the right to know, correct, delete, and opt out of certain data “sharing” for targeted advertising. We do not “sell” personal information. To exercise rights or opt out of targeted advertising, contact us or use available site controls.

  • EEA/UK/Switzerland (GDPR): Our legal bases include contract performance, legitimate interests, legal obligations, and consent (for sensitive data and marketing where required). You may lodge a complaint with a supervisory authority.

We will verify your identity before fulfilling rights requests and will not discriminate against you for exercising your rights.

10) Security

We implement administrative, technical, and physical safeguards designed to protect personal information (e.g., encryption in transit, access controls, vendor due diligence). However, no method of transmission or storage is 100% secure. Please use strong, unique passwords and safeguard your booking details.

11) Third-Party Links

Our site may link to third-party websites, apps, or services. Their privacy practices are governed by their own policies, and we encourage you to review them.

12) Changes to This Policy

We may update this Policy from time to time. The “Effective date” will indicate the latest revision. Material changes will be highlighted on our website or communicated as appropriate.

13) Contact Us

If you have questions, want to exercise your rights, or need to make a privacy request, contact us:

LaMacchia Travel
Phone: 262-656-8300
Email: [email protected] (or your preferred address)
Mailing address: 3921 30th Avenue Suite B • Kenosha, Wisconsin 53144